Nourra is a wellness, lifestyle and hospitality brand with in-store cafés, offering food for the mind and gut to support women’s hormonal balance and overall wellbeing. Its values centre on empowering women in the community through restorative mushroom coffee blends and nourishing, health-focused foods. Founded by two female nutritionists, the brand is rooted in a passion for sharing knowledge and making nutritional expertise accessible to a wider audience.

Touchpoints - visual branding, illustrations, social assets, website assets, packaging, and signage.

Designed a brand package positioning Nourra as a more considered, nutrition-led alternative to conventional high-street wellness cafés. The brand uses a bold, feminine colour palette to create a look that is disruptive, playful and luxurious, supported by illustrations that appeal to both trend-led audiences and mature women.

The name Nourra is derived from the feminine Arabic word meaning ‘light’, reflecting themes of restoration and renewal. The logo incorporates a reversed crescent moon to symbolise light, change and opportunity, while a connecting line represents flow and balance.