Petal & Plough Branding

Developed a new brand identity for a beloved flower shop, celebrating community values and quality homegrown produce from the owner’s family farm.

Touchpoints - branding and print & digital graphics - Illustrations, social assets, motion graphics, pattern design, packaging, and email marketing.

Updated Petal & Ploughs’ logo to reflect its values of provenance and female ownership – pairing a tractor with delicate florals and an earthy, feminine palette. Playful illustrations enhance its approachable feel, while a refined serif typeface nods to the farm’s family heritage.