Brand Essence

Purpose

Flower shop selling to the local and wider community, offering knowledge, fun energy and a passion for quality provenance.

Values
Provenance, knowledge, customer support

Personality
Warm, intelligent, playful, supportive

Audience
Gifting & special occasions

Design choices / Core Narrative

The combination of the playful and illustrative typeface, paired with the tractor icon, reflects the brand’s artisanal roots, celebrating fresh flowers harvested directly from the owners’ local farm.

Feminine pink nods to the female owners and the natural bloom of flowers, while earthy brown reflects the soil, emphasising the farm-to-shop provenance of each hand-picked bloom.

Quirky, hand-drawn illustrations showcase the playful side of the business, giving it a warm and approachable feel.